01Instagram feed, portraitLockedDropped
1080×1350. Crop keeps 100% of the picture.
Notes on 01 · Instagram feed, portrait
Fernhill launch
A made-up tea brand taken from pencil sketches to hi-fi pictures to the surfaces it runs on. The newest round is on top; earlier rounds fold underneath.
This page is what a reviewer gets: rows of options, one card per idea. Write on a card, lock it, or drop it. The agent reads the page and builds the next round from what it finds.
Try it: the comment boxes, Lock, Drop, the phase switch at the top, copy image, and the full-screen view all work. With no notes store set up, what you write stays in your browser.
How to review. Each row is a carousel: swipe or use the arrows, and tap a card to open it full screen. Every card, and each row as a whole, has its own comment box, a Lock and a Drop. Lock what should stay exactly as it is; drop what should not come back; write what should change. The next round keeps what is locked, removes what is dropped, reworks the rest from your comments and may add new cards. Everything saves as you type.
Production
The first pour, cut for every surfaceLockedDropped
One locked picture, cut for every surface it runs on.
Made by tools/slice-surfaces.py. A crop is a layout check: where the caption flags it, that surface is rendered again at its own aspect ratio with the locked picture as the reference.
5 cards · swipe or use the arrows
02Story / Reel / TikTok / ShortsLockedDropped
1080×1920. Crop keeps 70% of the picture. The master is smaller than this surface: render again at full size.
Notes on 02 · Story / Reel / TikTok / Shorts
03LinkedIn, landscapeLockedDropped
1200×627. Crop keeps 42% of the picture. Too tight: render this surface again at its own aspect ratio.
Notes on 03 · LinkedIn, landscape
04Pinterest pinLockedDropped
1000×1500. Crop keeps 83% of the picture.
Notes on 04 · Pinterest pin
05Marketplace listing, squareLockedDropped
2000×2000. Crop keeps 80% of the picture. The master is smaller than this surface: render again at full size.
Notes on 05 · Marketplace listing, square
My notes on The first pour, cut for every surface as a whole
Saves as you type. Each card above has its own box and lock.
The launch carousel, as the post it becomesLockedDropped
Three slides shown inside the feed they will sit in.
9:41
fernhilltea···
fernhilltea The first pour of the day. demo caption
The whole run
All 3 slides side by side. The dashed lines are where Instagram cuts the picture; a line that crosses one should carry on exactly where the next slide starts.
3 cards · swipe or use the arrows
Slide 1The first pourLockedDropped
Opens the run.
Notes on Slide 1 · The first pour
Slide 2Hands and steamLockedDropped
The warm middle.
Notes on Slide 2 · Hands and steam
Slide 3The first pour, cool tableLockedDropped
Closes on the tin.
Notes on Slide 3 · The first pour, cool table
My notes on The launch carousel, as the post it becomes as a whole
Saves as you type. Each card above has its own box and lock.
Hi-fi round 1 — The two locked sketches, rendered properly. Two takes of the first pour, named by the one thing that differs.
Hi-fi
Hi-fi round 1LockedDropped
The two locked sketches, rendered properly. Two takes of the first pour, named by the one thing that differs.
3 cards · swipe or use the arrows
01Warm tableLockedDropped
The first pour on a warm wooden table.
Notes on 01 · Warm table
02Cool tableLockedDropped
The same frame on a cool grey-green table.
Notes on 02 · Cool table
The sketch it came from
03Hands and steamLockedDropped
Two hands round the cup, tin behind.
Notes on 03 · Hands and steam
The sketch it came from
My notes on Hi-fi round 1 as a whole
Saves as you type. Each card above has its own box and lock.
Sketch round 2 — Round 1's comments asked for steam between the tin and the cup. The sill and the empty tin were dropped. The leaf close-up is new.
Sketch
Sketch round 2LockedDropped
Round 1's comments asked for steam between the tin and the cup. The sill and the empty tin were dropped. The leaf close-up is new.
3 cards · swipe or use the arrows
01The first pourLockedDropped
Tin left, cup right, steam between.
Notes on 01 · The first pour
02Hands and steamLockedDropped
Two hands round the cup, tin behind.
Notes on 02 · Hands and steam
03Leaf close-upLockedDropped
New this round: one leaf filling the frame.
Notes on 03 · Leaf close-up
My notes on Sketch round 2 as a whole
Saves as you type. Each card above has its own box and lock.
Sketch round 1 — Four different ideas, each a cheap pencil sketch, before anything is rendered.
Sketch round 1LockedDropped
Four different ideas, each a cheap pencil sketch, before anything is rendered.
- The brief
- Launch pictures for a loose-leaf tea in a green tin. Calm, morning, no people's faces.
- What the reference does
- One object, one action, a lot of empty space. The product is never the biggest thing in the frame.
4 cards · swipe or use the arrows
01The first pourLockedDropped
Tin left, cup right.
Notes on 01 · The first pour
02Tin on the sillLockedDropped
Tin alone in a window, morning light.
Notes on 02 · Tin on the sill
03Hands and steamLockedDropped
Two hands round the cup.
Notes on 03 · Hands and steam
04The empty tinLockedDropped
Lid off, last leaves, a refill beside it.
Notes on 04 · The empty tin
My notes on Sketch round 1 as a whole
Saves as you type. Each card above has its own box and lock.
Log
- Sketch round 1: four ideas.
- Sketch round 2: two locked, two dropped, one new.
- Hi-fi round 1: warm table locked.
- Production: five surfaces cut, the carousel laid out.
Everything written on this page
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